## Abstract This article questions the use of focus groups for assessing consumer attitudes. A repeatedβmeasures research design was used to determine whether the interaction and discussion among focusβgroup participants changed their attitudes. Experimental results indicate that focusβgroup partic
Escalation in groups: Focus on information sampling
β Scribed by Maryalice Citera; Jenny Isaacs; Susan Berrill-Ross
- Book ID
- 107613691
- Publisher
- Springer
- Year
- 1999
- Tongue
- English
- Weight
- 646 KB
- Volume
- 18
- Category
- Article
- ISSN
- 1936-4733
No coin nor oath required. For personal study only.
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