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Erratum to “Feminine to smell but masculine to touch? Multisensory congruence and its effect on the aesthetic experience” [J. Consum. Psychol. 20 (2010) 410–418]

✍ Scribed by Aradhna Krishna; Ryan S. Elder; Cindy Caldara

Book ID
108165425
Publisher
Elsevier Science
Year
2011
Tongue
English
Weight
98 KB
Volume
21
Category
Article
ISSN
1057-7408

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Feminine to smell but masculine to touch
Feminine to smell but masculine to touch? Multisensory congruence and its effect on the aesthetic experience
✍ Krishna, A. (author);Elder, Ryan S. (author);Caldara, C. (author) 📂 Article 📅 2010 🏛 Elsevier Science 🌐 English ⚖ 224 KB

## Abstract We draw upon literature examining cross‐modal sensory interactions and congruence to explore the impact of smell on touch. In line with our predictions, two experiments show that smell can impact touch in meaningful ways. Specifically, we show that multisensory semantic congruence betwe