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Erratum: The Effect of Prior Knowledge on Price Acceptability and the Type of Information Examined


Book ID
125588710
Publisher
University of Chicago Press
Year
1993
Tongue
English
Weight
64 KB
Volume
19
Category
Article
ISSN
0093-5301

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Converging evidence from laboratory experiments and empirical models of scanner data suggests that product price evaluations are often based on a comparison to an internal reference price. Research indicates that the reference price may reflect various characteristics of previously encountered price