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Envisioning the Future of Advertising Creativity Research: Alternative Perspectives

✍ Scribed by Bernardin, Thomas; Kemp-Robertson, Paul; Stewart, David W.; Cheng, Yan; Wan, Heather; Rossiter, John R.; Erevelles, Sunil; Roundtree, Robert; Zinkhan, George M.; Fukawa, Nobuyuki

Book ID: 118747062
Publisher: M. E. Sharpe Inc.
Year: 2008
Tongue: English
Weight: 189 KB
Volume: 37
Category: Article
ISSN: 0091-3367
DOI: 10.2753/JOA0091-3367370411

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