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Environmental Scanning and Scenario Planning: A 12

✍ Scribed by Russell Clemens


Book ID
106534694
Publisher
Springer
Year
2009
Tongue
English
Weight
432 KB
Volume
22
Category
Article
ISSN
1573-9295

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When and how to use scenario planning: A
✍ Paul J. H. Schoemaker πŸ“‚ Article πŸ“… 1991 πŸ› John Wiley and Sons 🌐 English βš– 921 KB

## Abstract This paper offers a step‐by‐step analysis of a heuristic approach to scenario planning, taking a managerial perspective. The scenario method is contrasted in general with more traditional planning techniques, which tend to perform less well when faced with high uncertainty and complexit