β Scribed by Susan Zummo Forney; Anthony J. Sadar
No coin nor oath required. For personal study only.
Cover
Half Title
Title Page
Copyright Page
Dedication
Contents
List of Figures
List of Tables
Preface to Second Edition
Acknowledgments
About the Authors
Introduction
1. The Art and Science of Risk Communication
Introduction
1.1. Challenges of Communication
1.2. Risk Communication Defined
1.3. Categories of Risk Communication
1.4. Orientation to Principled Risk Communication
References
2. Walk the Talk
Introduction
2.1. Comply With All Regulations
2.1.1. Considering the Cost of Compliance
2.1.2. Benefits of an Integrated Compliance Approach
2.2. Operate With Integrity
2.3. Be Authentic
2.4. Above All Elseβ¦Be Humble
References
3. Set Goals to Guide Your Communication Investment
Introduction
3.1. Align Your Plans to Your Mission
3.2. Know Your Purpose and Objectives
3.3. Set Timelines and Budgets
3.4. Plan to Evaluate and Realign
3.5. What is in a Risk Communication Plan
3.6. Planning for a CrisisβItβs Not If, But When
3.6.1. Crises Can Make or Break Your Reputation
3.6.2. How Well Are You Anchored for the Storm?
3.6.3. Do not Ignore Social Media
3.6.4. Write, Test, and Revise
3.7. Invest in Being There Early
3.8. Do Not Go Halfway
3.9. Temper Your Expectations
References
4. Tailor Your Approach and Messages to Your Audience
Introduction
4.1. Identify Your Audience
4.2. Prioritize Your Audience
4.3. Analyze Your Audience
4.4. Develop Your Key Messages
4.5. Stick to Your Messages
References
5. Address Emotions before Facts
Introduction
5.1. Accept That Facts can be Irrelevant
5.1.1. The Outrage Variable
5.1.2. The Impact of Mental Models
5.2. Understand That You Will Be Treated Differently
5.3. Practice Sound Dialogue Skills
5.3.1. Pride
5.3.2. Humility (Yours)
5.3.3. Adversity to Change
5.3.4. Empathy
5.3.5. Credibility and Trust
5.4. Commit to Active Listening
5.5. Cool the Water before Wading In
References
6. Donβt Skimp on the Public Participation Process
Introduction
6.1. Evolution of Environmental Public Participation Mandates
6.2. Meet Both the Letter and Spirit of Your Public Participation Obligations
6.3. Make the Most of Your Process
6.4. Address Environmental Justice Issues
6.5. Consider Candid Discussions About Financial Compensation
6.6. Monitor Citizen Science Developments for Opportunities and Liabilities
References
7. Tackle the Tough Issues Head-on
Introduction
7.1. Factors That Intensify Communication Challenges
7.2. Being Accountable
7.3. Establishing Community Advisory Panels
7.4. Submitting to Independent Reviews
7.5. Additional Suggestions for Connecting With the Community
7.6. What About Activists?
References
8. Work with the Media
Introduction
8.1. The State of Environmental Reporting in America
8.2. The News Business
8.3. What Is News
8.4. Best Practices for Working With the Media
8.4.1. Messaging
8.4.2. Bridging
8.4.3. Guidelines for Successful News Media Interviews
8.5. Meeting Media Needs During A Crisis
8.5.1. Who Should Speak?
8.5.2. Gathering and Evaluating Information
8.5.3. Tips from Behind the Camera
8.5.4. Speedy Release of Information
References
9. Rely on Best Practices for Conveying Information
Introduction
9.1. Overarching Best Practices
9.1.1. Precaution Advocacy Communications
9.1.2. Outrage Management
9.1.3. Crisis Communication
9.2. Advice Based on Method of Communication
9.2.1. Visual Aids and Print Materials
9.2.2. Presentations
9.2.3. In-Person Meetings and Communications
9.2.4. Public Meetings and Hearings
9.2.5. Social Media Communications
References
Postscript
Appendix A: Laundry List of Outrage Reducers
Giving Bad News
Giving Good News
Giving Uncertain News
Listening
Collaborating
Other Important Outrage Reducers
Everything Else
Appendix B: Environmental Risk Communication Archivesβ Fallout from Three Mile Island (TMI)
Lessons Learned from TMI
References
Appendix C: Gauging Level of Public Interest in a RCRA Facility
Appendix D: Examples of Bridging Statements
Appendix E: Laundry List of Media Interview Tips
Appendix F: Laundry List of Tips for Giving an Effective Presentation
Appendix G: Laundry List of Question-and-Answer Tips
Appendix H: Templates for Responding to Difficult Questions
Introduction
Tool #1 β Generic Categories
Tool #2 β 4-step Guideline
Step 1βEmpathy
Step 2βConclusion
Step 3βFacts
Step 4βFuture Action
Summary of the 4-Step Guideline:
References
Index
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