Pioneering advantages in manufacturing a
โ
X. Michael Song; C. Anthony Di Benedetto; Yuzhen Lisa Zhao
๐
Article
๐
1999
๐
John Wiley and Sons
๐
English
โ 137 KB
We develop several hypotheses concerning the perceptions of managers of manufacturing firms and service firms regarding the benefits and post-entry risks of pioneering, and the cost and differentiation advantages accruing to the pioneering firm. We test the hypotheses with data from 2,419 firms repr