Environmental priorities in strategic product development

✍ Scribed by Matthew Simon; Steve Poole; Andrew Sweatman; Steve Evans; Tracy Bhamra; Tim Mcaloone

• Publisher: John Wiley and Sons
• Year: 2000
• Tongue: English
• Weight: 167 KB
• Volume: 9
• Category: Article
• ISSN: 0964-4733
• DOI: 10.1002/1099-0836(200011/12)9:6<367::aid-bse262>3.0.co;2-d

✦ Synopsis

This paper reports some results from a major research project on the integration of environmental issues into design in the electrical and electronic industry. Product development practice and ecodesign methods were examined along with qualitative data from 19 manufacturers, using interviews and an action research methodology. A four-stage framework for ecodesign practice resulted: first, to make an environmental assessment from a life cycle viewpoint; then to communicate the analysis and collect feedback; thirdly to prioritize the environmental issues and finally to complete the design using relevant tools and methods. This 'ARPI' framework (analyse, report, prioritize, improve) applies to both strategic and operational levels. Initial testing of the framework in collaborating companies highlighted difficulties with communication with design teams; the role of 'ecodesign champions' is explained. Other challenges are the development of customized tools and the training of designers. The study concludes that the prioritization step is critical, as it simplifies and clarifies the tasks in design that take place after formulation of the specification.