Entrepreneurship : theory/process/practice

✍ Scribed by Howard Frederick

• Publisher: Cengage Learning Australia
• Year: 2018
• Tongue: English
• Leaves: 624
• Edition: 5
• Category: Library

✦ Synopsis

Develop your entrepreneurial capacity through imagination, creativity and design. Entrepreneurship has many meanings around the world, but there are overriding themes that unite them. In this text, youll learn how a survey of theoretical approaches helps us distinguish between the different kinds of entrepreneurs.  Youll look at the most common characteristics exhibited by successful entrepreneurs and evaluate how entrepreneurs can have impacts on biodiversity and ecosystems. The practical, experiential parts of the text provide you with techniques for identifying and assessing opportunities and for creating that all-important value proposition.  Business Modelling, Lean Marketing, and twenty-first-century ways to raise funding are all included.

✦ Table of Contents

Half title page
Imprint page
Title page
Brief contents
Contents
Guide to the text
Guide to the online resources
Entrepreneurship: Foreword
Preface
About the authors
Acknowledgements
Part 1: Entrepreneurship in the twenty-first Century
Chapter 1: Entrepreneurship: EVolutionary development,revolutionary impact
Chapter objectives
Entrepreneurs and innovators at the core of the economy
Definitions of entrepreneurship
Entrepreneurship through the ages
Theoretical approaches to entrepreneurship
Types of entrepreneurs
The entrepreneurial revolution: A global phenomenon
Chapter 2: The entrepreneurial mindset: Cognition and career
Chapter objectives
Fundamentals of the entrepreneurial mind
Contextual influences
Entrepreneurial motivation
Building entrepreneurial capabilities
Entrepreneurial cognition
The dark side of entrepreneurship
Personal pathways to an entrepreneurial career
Chapter 3: Ethical, social and sustainable entrepreneurship
Chapter objectives
Social entrepreneurship
The ethical entrepreneur
Entrepreneurship and organised crime
Entrepreneurship and disadvantaged groups
Indigenous entrepreneurs: At home and across the Tasman
Sustainability entrepreneurship
Chapter 4: Pathways to entrepreneurial ventures
Chapter objectives
Walking entrepreneurship's pathways
Bootstrapping and minipreneurship
The classic pathway: (Disruptive) new-venture creation
Acquiring an established venture
Family venturing and succession
The entrepreneurial organisation
Re-engineering intrapreneurial organisations
Entrepreneurial case analysisAn entrepreneurial lens: Same problem, differentmindset
Part 2: Designing resilient entrepreneurship: From opportunity identification to business model
Chapter 5: Opportunity identification and the creative pursuit of innovative ideas
Chapter objectives
Using creativity to build-measure-learn
Entrepreneurial imagination and creativity
Theories and sources of opportunity
How can we visually depict opportunity recognition?
When is an idea not an opportunity?
Sources of opportunity
Mapping out your value proposition
Chapter 6: Design thinking for entrepreneurial ventures
Chapter objectives
Nothing more noble than design
Ways to think about design
Ways to approach design thinking
Design thinking process models
Design thinking tools
Chapter 7: Lean entrepreneurship and identifying customer needs
Chapter objectives
Bringing opportunities to life
Pivot, persevere or perish: An innovation graveyard
Pretotyping
Developing minimum viable products
Validation & Hypothesis-driven entrepreneurship
Methods of experimental validation
Types of pivots
The ethics of hypothesis-driven entrepreneurship
Chapter 8: Lean marketing and business model design
Chapter objectives
Experimenting with marketing and modelling
Lean marketing
Lean business modelling
The logic of value creation
Two canvases that we use for business modelling
Forces outside your lean canvas
Entrepreneurial case analysisPretotyping a social ethnodroid to test children’slearning progress
Part 3: Growing and planning entrepreneurialventures
Chapter 9: Strategic entrepreneurial growth
Chapter objectives
Uncertainty and growth: The key drivers of strategicplanning
Strategy, venture development and growth
Managing entrepreneurial growth
Going global for growth
Preparing to go global
Other growth opportunities
Chapter 10: Legal and regulatory challenges
Chapter objectives
Legal and regulatory challenges
Understanding Asia-Pacific regulatory environments
Intellectual property protection
Identifying legal structures for entrepreneurial ventures
Insolvency and bankruptcy
Chapter 11: Business planning
Chapter objectives
The why and when of business planning
The need for lean business planning
Traditional business planning
Who reads the full plan?
How to structure your long-form plan
Hints and tips for writing an effective business plan
Presentation of the business plan: The ‘pitch’
Entrepreneurial case analysisIncrease: Transforming the economy by empoweringmerchants
Part 4: Financial matters for entrepreneurialventures
Chapter 12: Financial performance for entrepreneurialventures
Chapter objectives
The dimensions of performance measurement
Measuring financial performance
Understanding the key financial statements
Preparing financial budgets
Capital budgeting
Break-even analysis
Financial ratio analysis
Chapter 13: Sources of finance for entrepreneurial ventures
Chapter objectives
Sources of financial capital
Debt versus equity
The venture capital market
Starting up with ‘informal investors’
New forms of entrepreneurial capital
Chapter 14: Valuing and harvesting entrepreneurial ventures
Chapter objectives
The core issues of venture acquisition
Business valuation in practice
Valuation methods
Additional factors in the valuation process
Harvesting the venture: A focus on the future
The management succession strategy
The exit strategy: Liquidity events
Entrepreneurial case analysisThe power of the crowd-equity crowdfunding atpledgeme
Business plan
Glossary
Index