Entrepreneurship, Innovation, and Technology

✍ Scribed by Oswaldo Lorenzo, Peter Kawalek, Leigh Wharton

• Publisher: Routledge
• Year: 2023
• Tongue: English
• Leaves: 151
• Edition: 2
• Category: Library

✦ Synopsis

The combination of entrepreneurship, innovation, and technology has become the source of disruptive business models that transform industries and markets. The integrative understanding of these three drivers of today’s economy is fundamental to business.

Entrepreneurship, Innovation, and Technology aims to connect core models and tools that are already created by well-known authors and scholars in order to deliver a unique guide for building successful business models through the adoption of new technologies and the use of effective innovation methods. The book goes through the entrepreneurial lifecycle, describing and applying core innovation models and tools such as the business model canvas, lean startup, design thinking, customer development, and open innovation, while taking into consideration disruptive technologies such as mobile internet, cloud computing, internet of things, and blockchain. Finally, the book describes and analyzes how successful cases have been applying those models and technologies. With the mix of an academic and practitioner team, this book aims to go against the grain by its positioning of entrepreneurship in the modern technology economy.

This book will prove to be a vital text for any student, specialist, or practitioner looking to succeed in the field.

✦ Table of Contents

Contents
Acknowledgements
1 Stages of the Entrepreneurial Lifecycle
1.1 Introduction
1.1.1 Business Opportunities
1.1.2 Ideation and Testing: Ideas, Products, and Customers
1.1.3 Business Model Generation
1.1.4 Resource Acquisition
1.1.5 Management and Execution
1.2 Business Opportunities
1.2.1 Is This a Good Opportunity?
1.2.2 Is the Market Attractive?
1.2.3 Is the Industry Attractive?
1.2.4 Can the Team Deliver?
1.2.5 New, Useful, Feasible: A Tool for Quick Assessment of Opportunities
1.3 Ideation and Testing: Ideas, Products, and Customers
1.4 Business Model Generation
1.5 Resource Acquisition
1.6 Management and Execution
1.6.1 Process Map Definition
1.7 Essential and Additional Resources
1.7.1 Essential Resources to be Reviewed and Discussed
1.7.2 Additional Recommended Resources
Notes
2 Business Model Innovation Process
2.1 Introduction
2.1.1 The Concept of Business Model
2.1.2 Disruptive Innovation
2.1.3 Business Model Innovation
2.1.4 Application of IT to the Innovation of Business Models
2.2 Business Models
2.3 The Technological Basis of Disruption
2.3.1 Zynga
2.3.2 Sherpa
2.3.3 Information Technology is Growing Exponentially
2.4 Disruptive Innovation
2.5 Business Model Innovation
2.5.1 What Customer Needs Will the New Business Model Address?
2.5.2 What Novel Activities Could Help Satisfy Those Needs?
2.5.3 How Could the Activities be Linked in Novel Ways?
2.5.4 Who Should Perform the Activities?
2.5.5 How Will Value be Created for Each Stakeholder?
2.5.6 What Revenue Models Can be Adopted to Complement the Business Model?
2.6 Application of Information Technology into the Innovation of Business Models
2.6.1 IT as Enabler of the Delivery of the Value Proposition
2.6.2 IT as Enabler of the Enhancement of Customer Engagement
2.6.3 IT as Facilitator of the Execution of a More Efficient Business Model
2.7 Essential and Additional Resources
2.7.1 Essential Resources to be Reviewed and Discussed
2.7.2 Additional Recommended Resources:
Notes
3 Methods and Tools for Innovation
3.1 Introduction
3.2 Methods of Innovation
3.3 Theories of Innovation
3.3.1 Open Innovation
3.3.2 Lean Startup
3.3.3 Business Model Canvas
3.3.4 Absorptive Capacity
3.3.5 Exploration and Exploitation
3.4 Tools for Innovation
3.4.1 Customer Journey Mapping
3.4.2 Visual Thinking
3.4.3 Mind Mapping
3.4.4 Divergent and Convergent
3.4.5 Value Chain Analysis
3.4.6 Rapid Prototyping
3.5 Essential and Additional Resources
3.5.1 Essential Resources to be Reviewed and Discussed
3.5.2 Additional Recommended Resources
Notes
4 Entrepreneurial Skills
4.1 Introduction
4.2 Adaptability
4.3 Find and Manage People
4.4 Managing Cash Effectively
4.5 Focus on Customers
4.6 Selling
4.7 Humility
4.8 Creating and Managing Alliances
4.9 Creativity and Innovation
4.10 Optimism and Inspiration
4.11 Essential and Additional Resources
Notes
5 Entrepreneurship and Innovation Management, an Integrative Approach
5.1 Introduction
5.2 Managing the Entrepreneurial Journey
5.3 Business Model Innovation
5.4 Innovation Methods and Tools
5.5 Becoming a Successful Entrepreneur
5.6 Final Reflection
5.7 Essential and Additional Resources
5.7.1 Essential Resources to be Reviewed and Discussed During the Online Sessions
5.7.2 Additional Recommended Resources
Notes
Index