Entrepreneurship in the Digital Era: Case Studies, Approaches, and Tools for Ecosystems, Business Models, and Technologies (Management for Professionals)

✍ Scribed by Daniel Schallmo (editor), Jens Pätzmann (editor), Thomas Clauß (editor)

• Publisher: Springer
• Year: 2023
• Tongue: English
• Leaves: 214
• Category: Library

✦ Synopsis

Changes in the environment such as trends, drivers, and influencing factors affect entrepreneurship and intrapreneurship in several ways. The changes of the environmental factors in several dimensions such as political, economic, socio-cultural, technological, ecological, and legal. On the one hand, the environmental changes include risk for existing business models. On the other hand, they include opportunities for new business models, entrepreneurship, intrapreneurship, and new insights in marketing.

This book provides empirical and conceptual papers and studies that tackle the challenges and opportunities for entrepreneurship in the digital era. It offers professionals, managers, researchers, lecturers, and students from the fields of entrepreneurship, innovation management, and business development valuable insight into the topic of entrepreneurship in times of digitalization.

✦ Table of Contents

Preface
Editorial Board
Contents
Clarifying the Field of Digital Entrepreneurship: Systematic Literature Review with Bibliometric Methods
1 Introduction
2 Methodology
3 Findings
4 Conclusion
5 Limitations and Further Research
References
Strategic Entrepreneurship in the Digital Era
1 Innovation Management: A Challenge for Every Company
2 Corporate Entrepreneurship
3 Corporate Venturing
3.1 Accelerators
3.2 Incubators
4 Implementation of an Innovation Journey
References
Digital Entrepreneurial Opportunities in a 4.0 World: A Roadmap for Data-Driven Entrepreneurs
1 Introduction
2 Theoretical Background
2.1 Digital Entrepreneurship and Entrepreneurial Opportunities
2.2 Big Data and Big Data Analytics
2.3 Research Questions
3 Method
3.1 Research Design
3.2 Data Collection and Analysis
4 Findings and Discussion
4.1 Current Demand for Big Data Analytics Solutions
4.2 Big Data and Big Data Analytics as Enablers of Digital Entrepreneurial Opportunities
4.3 Big Data Analytics Technological Tools
4.4 The Data-Driven Digital Entrepreneurship Roadmap
5 Conclusion
References
Entrepreneurial Dynamic Capabilities Along the Value Chain: Evaluation of Case Studies
1 Introduction
2 State of the Art
2.1 Resource-Based View of the Firm
2.2 Dynamic Capabilities
2.3 Value Chain Activities
3 Research Approach
4 Introduction of the Enterprise Transformation Analysis Framework
4.1 Structure of the Framework
4.2 Categorization Within the Framework
4.3 Framework Overview
4.4 Remarks and Limitations
5 Application of the Framework to Real-Case Examples
5.1 Case 1: Fujifilm
5.2 Case 2: Garmin
5.3 Case 3: Nintendo
5.4 Common Denominators
6 Discussion and Conclusions
References
Self-Employed Entrepreneurs´ Digital Mindset
1 Digital Mindset Gap
2 Research Design
3 Meet the Entrepreneurs
3.1 Demographics
3.2 Educational Background
3.3 Future Use of Experiences and Competencies
3.4 Work Structure, Job Satisfaction, and Well-Being
3.5 Digital Behavior
3.6 Attitudes Toward Online Meetings
3.7 Financial and New Project Engagement
3.8 Professional Social Networks and Communities
3.9 Digital Literacy
4 Conclusion
References
Use of Corporate Venturing Tools in Manufacturing Industry: A Systematic Literature Review
1 Introduction
1.1 Problem
1.2 Theoretical Background and Definition
1.3 Current Understanding
2 Research Questions and Design
2.1 Planning Stage
2.2 Conducting Stage
3 Findings
3.1 Part One: Descriptive Analysis
Research Methods
Geographic Areas
3.2 Corporate Venturing Tools
3.3 Research Perspectives
4 Practical Implications
5 Future Research
6 Conclusion
References
Logo Creation with Archetypes: Using Archetypical Shapes to Design Brand-Compliant Logos for Start-Ups
1 Introduction
2 The Archetypical Model
2.1 The Theory of Archetypes According to C. G. Jung
2.2 The Spectrum of Archetypical Models
2.3 The Archetypical Model According to Pätzmann and Hartwig
2.4 The Motive Force Field
2.5 Archetypical Brand Management
3 The Archetypical Model
3.1 The Definition of a Logo
3.2 Gestalt Psychology and Its Gestalt Laws
The Laws of Gestalt
3.3 Connecting Logos to Jung´s Archetype Theory
4 Logo Creation with Archetypes: A Quantitative Study
4.1 Research Design
Descriptive Analysis of the Sample
4.2 Research Findings Regarding the Archetypical Design Elements
4.3 Research Findings Regarding the Anti-archetypical Design Elements
5 Conclusion and Relevance for Start-Ups
5.1 Positioning of the Design Elements in the Motive Force Field
5.2 Practical Implications for Start-Ups: A Discussion with Experts
5.3 Answer to the Central Research Questions
References
Archetypes and Colours: Findings of a Quantitative Study and Their Relevance for Start-Up Brands
1 Introduction
2 Theoretical Concept I: Archetypes
2.1 Jung´s Theory of Archetypes
2.2 Archetypes and Storytelling
2.3 Archetypes and Branding
2.4 The Archetypal Model by Pätzmann & Hartwig
2.5 The Archetypal Motive Force Field
2.6 Connecting Archetypes to Current Psychological Theories
3 Theoretical Concept II: Colours
3.1 From Light to Colour
3.2 Visual Perception of Colours
3.3 Psychological and Sociological Effects
3.4 Connecting Colours to Archetypes
4 Empirical Study: Archetypes and Colours
4.1 Research Design
4.2 Empirical Results Concerning Archetypes
4.3 Empirical Results Concerning Anti-Archetypes
5 Conclusion and Practical Implications
5.1 Can Colours Be Archetypes?
5.2 Connecting Colours to the Archetypal Motive Force Field
5.3 Relevance for Start-Up Brands
References
Classification of Born-Global Firms: The Case of Japanese High-Tech Startups
1 Introduction
2 Literature Review
2.1 The Emergence of Early Internationalizing Firms
2.2 The Determinants of Early Internationalization of Firms
2.3 Domestic Market Size
3 Research Question
4 Methods
5 Data Analysis and Findings
6 Discussion
6.1 Digital Entrepreneurship and BG
7 Conclusion
7.1 Limitation and Future Research
References
Supporting Lean Startup Methodology in Three Finnish Micro-Sized Enterprises
1 Introduction
2 Supporting Lean Startup Methodology in Micro-enterprises
3 The Research Context and the Case Companies
3.1 Case Companies
4 Research Methods
4.1 Research Approach and Interventions
4.2 Interviews
4.3 Data Analysis
5 Results
5.1 Strategies Used by the Companies
5.2 Benefits and Challenges of Facilitated Lean Startup
6 Discussion
References