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Entrepreneurial Strategies: New Technologies in Emerging Markets (Strategic Management Society)

✍ Scribed by Arnold Cooper, Sharon Alvarez, Alejandro Carrera, Luiz Mesquita, Roberto Vassolo


Year
2006
Tongue
English
Leaves
248
Edition
1
Category
Library

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✦ Synopsis


This book presents a series of studies from different scholars, looking at entrepreneurial strategies and innovation in emerging market economies. Represents the view of the entrepreneur in local as well as multinational corporations. Focuses on how entrepreneurial activities can take advantage of new technologies in emerging market economies. Considers how companies operating in EMEs can cope with the main environmental constraints. Written in an accessible style, free from jargon, and does not require any prior technical knowledge.


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