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Enhancing marketing with engineering: Optimal product line design for heterogeneous markets

✍ Scribed by Jeremy J. Michalek; Peter Ebbes; Feray Adigüzel; Fred M. Feinberg; Panos Y. Papalambros

Book ID
116568563
Publisher
Elsevier Science
Year
2011
Tongue
English
Weight
753 KB
Volume
28
Category
Article
ISSN
0167-8116

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