Enhancing destination image through travel website information

✍ Scribed by Chul Jeong; Stephen Holland; Soo H. Jun; Heather Gibson

• Book ID: 102924416
• Publisher: John Wiley and Sons
• Year: 2011
• Tongue: English
• Weight: 586 KB
• Volume: 14
• Category: Article
• ISSN: 1099-2340
• DOI: 10.1002/jtr.827

✦ Synopsis

Abstract

Effects of a travel website on tourists' destination images were examined. The relationship between information search using websites and destination image was studied. In addition, the validity of experimental design as a method for examining destination image was explored. A static‐group comparison design was conducted using two sets of students as experimental and control groups. A travel website search was the stimuli for the experimental group. Results revealed that exposure to a travel website significantly affected the majority of cognitive and overall destination images. Additionally, experimental design was shown to be an effective method in measuring changes in destination image. Copyright © 2010 John Wiley & Sons, Ltd.