Enhancing brand preference through corporate social responsibility initiatives in the Thai banking sector

✍ Scribed by Chomvilailuk, Rojanasak; Butcher, Ken

• Book ID: 120338083
• Publisher: Emerald Group Publishing Limited
• Year: 2010
• Tongue: English
• Weight: 174 KB
• Volume: 22
• Category: Article
• ISSN: 1355-5855
• DOI: 10.1108/13555851011062296