✦ LIBER ✦
Engagement across three social media platforms: An exploratory study of a cause-related PR campaign
✍ Scribed by Paek, Hye-Jin; Hove, Thomas; Jung, Yumi; Cole, Richard T.
- Book ID
- 125417904
- Publisher
- Elsevier Science
- Year
- 2013
- Tongue
- English
- Weight
- 466 KB
- Volume
- 39
- Category
- Article
- ISSN
- 0363-8111
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