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Endogenous sunk costs and the geographic differences in the market structures of CPG categories

✍ Scribed by Bart J. Bronnenberg; Sanjay K. Dhar; Jean-Pierre H. Dubé

Publisher: Springer US
Year: 2010
Tongue: English
Weight: 469 KB
Volume: 9
Category: Article
ISSN: 1570-7156
DOI: 10.1007/s11129-010-9091-y

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