A country-cluster scheme is developed in this paper classifying 18 countries of Central and Eastern Europe in terms of their overall attractiveness for international marketing. These 18 countries include Albania, Belarus, Bosnia-Herzegovina, Bulgaria, Croatia, Czech Republic, Estonia, Hungary, Latvi
Empowering the consumer movement in central and eastern Europe: Experiences of a United Germany
✍ Scribed by Anne-Lore Köhne
- Publisher
- Springer
- Year
- 1991
- Tongue
- English
- Weight
- 490 KB
- Volume
- 14
- Category
- Article
- ISSN
- 0168-7034
No coin nor oath required. For personal study only.
✦ Synopsis
In this paper, the author, an official of the German consumer association AgV, examines recent developments in consumer protection in eastern Germany. The background, the opening of the borders and the rapid transition to a market economy, with the ensuing dramatic increase in the demand for information and counselling, is described, and the concrete steps taken to establish consumer policy and protection in the former GDR, are presented.
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