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Employment benefits—What's in store for both employers and employees?

✍ Scribed by Steven Cates

Publisher
John Wiley and Sons
Year
2005
Tongue
English
Weight
98 KB
Volume
32
Category
Article
ISSN
0745-7790

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✍ Filip Lievens 📂 Article 📅 2007 🏛 John Wiley and Sons 🌐 English ⚖ 761 KB

## Abstract This study conceptualizes employer brand as a package of instrumental and symbolic attributes. Using a sample of 955 individuals (429 potential applicants, 392 actual applicants, and 134 military employees), we examine the relative importance of instrumental and symbolic employer brand