<span>This volume advances the data-based study of multimodal artefacts and performances by showcasing methods and results from the latest endeavors in empirical multimodal research, representing a vibrant international and interdisciplinary research community. The collated chapters identify and see
Empirical Multimodality Research: Methods, Evaluations, Implications
β Scribed by Jana Pflaeging (editor); Janina Wildfeuer (editor); John A. Bateman (editor)
- Publisher
- De Gruyter
- Year
- 2021
- Tongue
- English
- Leaves
- 296
- Category
- Library
No coin nor oath required. For personal study only.
β¦ Synopsis
This volume advances the data-based study of multimodal artefacts and performances by showcasing methods and results from the latest endeavors in empirical multimodal research, representing a vibrant international and interdisciplinary research community. The collated chapters identify and seek to inspire novel, mixed-method approaches to investigate meaning-making mechanisms in current communicative artifacts, designs, and contexts; while attending to their immersive, aesthetic, and ideological dimensions. Each contribution details innovative aspects of empirical multimodality research, offering insights into challenges evolving from quantitative approaches, particular corpus work, results from eye-tracking and psychological experiments, and analyses of dynamic interactive experiences. The approaches and results presented foreground the inherent multidisciplinary nature and implications of multimodality, renegotiating concepts across linguistics, media studies, (social) semiotics, game studies, and design. With this, the volume will inform both current and future developments in theory, methods, and transdisciplinary contexts and become a landmark reference for anyone interested in the empirical study of multimodality.
β¦ Table of Contents
Preface and Acknowledgements
Contents
Part I: Introduction
Empirical Multimodality Research: The State of Play
Part II: Charting Paths for Empirical Research: Theoretical and Methodological Reflections
Dimensions of Materiality
From Data to Patterns
Thinking in Action
Computational Approaches for the Interpretation of Image-Text Relations
Part III: Empirical Inroads: Case Studies and Results
βI canβt see why youβre laughingβ: Multimodal Analysis of Emotionalized Political Debate
A Corpus-Based Approach to Color, Shape, and Typography in Logos
Pixel Surgery and the Doctored Image
Multimodal Discourse Analysis Based on the GeM Model
Conventions in How Korean Films Mean
An Empirical Multimodal Approach to Open-World Video Games
List of Contributors
Index
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