✦ LIBER ✦
Emotions that drive consumers away from brands: Measuring negative emotions toward brands and their behavioral effects
✍ Scribed by Simona Romani; Silvia Grappi; Daniele Dalli
- Book ID
- 116568604
- Publisher
- Elsevier Science
- Year
- 2012
- Tongue
- English
- Weight
- 327 KB
- Volume
- 29
- Category
- Article
- ISSN
- 0167-8116
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