𝔖 Bobbio Scriptorium
✦   LIBER   ✦

Emerging issues in marketing

✍ Scribed by Charles R. Taylor

Publisher
John Wiley and Sons
Year
2000
Tongue
English
Weight
29 KB
Volume
17
Category
Article
ISSN
0742-6046

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✦ Synopsis

The 20th century saw considerable advances in both marketing theory and practice. However, there are several areas that are in need of additional research. The author identifies several areas in need of academic contributions, including topics related to marketing and the Internet, marketing and the environment, marketing to historically underserved segments, consumption and delivery of health-care services, and global issues such as intermarket segmentation and theory development on how culture influences consumer behavior.

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