Emergent Strategies for E-Business Processes, Services and Implications: Advancing Corporate Frameworks (Advances in E-Business Research Series)

✍ Scribed by In Lee

• Year: 2008
• Tongue: English
• Leaves: 425
• Category: Library

✦ Synopsis

Recently, e-business applications have evolved beyond business transactions and services to include customer relationship management (CRM), mobile computing, Web mining, e-healthcare, social networking, and Web 2.0. As e-business continues to create new business models and technologies, researchers, higher education faculty, and practitioners are in great need of appropriate reference resources to enhance their understanding of all aspects of e-business technologies and management. Emergent Strategies for E-Business Processes, Services and Implications: Advancing Corporate Frameworks is an authoritative collection of original, in-depth, and innovative research articles on e-business concepts, models, processes, services, and applications. This book presents an integrated view of emerging issues and technologies addressed by renowned scholars, providing researchers and practitioners with the state-of the-art reference for future research and practices on a wide range of topics including e-CRM, e-business model, multi-channel management, e-health, m-commerce adoption, offshore outsourcing, and e-business innovation.

✦ Table of Contents

Title......Page 2
Table of Contents......Page 8
Detailed Table of Contents......Page 12
Preface......Page 21
Managing the Customer Relationship: A Framework for E-CRM Analysis......Page 28
A New Conceptual Framework for Greater Success with Integration of E-CRM......Page 41
Managerial Discretion and E-CRM Performance......Page 57
Multi-Channel Retailing and Customer Satisfaction: Implications for E-CRM......Page 74
Do Mobile CRM Services Appeal to Loyalty Program Customers?......Page 86
Developing a Global CRM Strategy......Page 104
Strategic Positioning and Resource-Based Thinking: Cutting Through the Haze of Punditry to Understand Factors Behind Sustainable, Successful Internet Business......Page 119
A Tale of E-Business Models: From the Music to the Television Industry......Page 131
Strategic Maneuvering in Healthcare Technology Markets: The Case of Emdeon Corporation......Page 149
Complementary Role of Website in Business Model Development......Page 163
A Reverse Auction-Based E-Business Model for B2C Service Markets......Page 182
Evolving E-Health Systems: Symbiotic Constructs Between Corporate and E-Healthcare Worlds in International Space......Page 202
Socio-Economic Impacts of Offshore Outsourcing of Information Technology......Page 216
Towards Theory Development for Emergent E-Business Innovations: Using Convergent Interviewing to Explore the Adoption of XBRL in Australia......Page 232
An Introduction to the Management and Protection of Intellectual Property Rights......Page 250
Intelligent Contracting: An E-Supply Chain Management Persepective......Page 276
The Applicability of Network Effect Theory to Low-Cst Adoption Decisions: An Investigation of Peer-to-Peer File Sharing Technologies......Page 304
An Empirical Analysis of Cellular Phone Users' Convenience Perception and Its Impact on Shopping Intention in Mobile Commerce......Page 321
The Effects of System Features, Perceived Risk and Benefit, and Customer Characteristics on Online Bill Paying......Page 338
Index......Page 421