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Emergence of online shopping in India: shopping orientation segments

โœ Scribed by Gehrt, Kenneth C.; Rajan, Mahesh N.; Shainesh, G.; Czerwinski, David; O'Brien, Matthew

Book ID
121284958
Publisher
Emerald Group Publishing Limited
Year
2012
Tongue
English
Weight
94 KB
Volume
40
Category
Article
ISSN
0959-0552

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## Abstract This paper investigates how consumers' shopping orientation toward travel shopping influences their tendency to shop for travel products on the Internet. The paper also looks into the role of consumers' travel experience. A conceptual model is developed and a number of hypotheses are fo