Embodied Product Perception: Effects of Verticality Cues in Advertising and Packaging Design on Consumer Impressions and Price Expectations

✍ Scribed by van Rompay, Thomas J. L.; de Vries, Peter W.; Bontekoe, Fenna; Tanja-Dijkstra, Karin

• Book ID: 118764172
• Publisher: John Wiley and Sons
• Year: 2012
• Tongue: English
• Weight: 843 KB
• Volume: 29
• Category: Article
• ISSN: 0742-6046
• DOI: 10.1002/mar.20574