Elements of pharmaceutical pricing

✍ Scribed by E M Kolassa

• Publisher: Pharmaceutical Products Press
• Year: 1997
• Tongue: English
• Leaves: 122
• Category: Library

✦ Table of Contents

CONTENTS......Page 4
Preface......Page 6
Pricing: The Forgotten "P"......Page 9
The Growing Importance of Pharmaceutical Pricing......Page 20
Prices, Politics, and Problems–A Pricing Philosophy......Page 28
Pricing Flow and Terminology......Page 35
Price Decision Making......Page 51
The Role of Price in the Decision to Purchase, Prescribe, or Use Pharmaceuticals......Page 68
The Pharmaceutical Pricing Research Process......Page 77
The Value of a Pharmaceutical Product......Page 91
Pharmaceutical Pricing at the Change of Millennia......Page 103
C......Page 117
l......Page 118
P......Page 119
W......Page 121
Z......Page 122