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Electrophysiological correlates of brand names

✍ Scribed by Mei-chun Cheung; Agnes S. Chan; Sophia L. Sze

Book ID: 116772619
Publisher: Elsevier Science
Year: 2010
Tongue: English
Weight: 398 KB
Volume: 485
Category: Article
ISSN: 0304-3940
DOI: 10.1016/j.neulet.2010.09.006

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## Abstract The objective of this paper is to provide two‐stage game models explaining the ‘Generic Competition Paradox’ that demonstrates an increase of brand‐name drug price in response to generic entry. Under the assumption that there are two groups of consumers who are segmented by their insura