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Electronic word-of-mouth via consumer-opinion platforms: What motivates consumers to articulate themselves on the Internet?

✍ Scribed by Thorsten Hennig-Thurau; Kevin P. Gwinner; Gianfranco Walsh; Dwayne D. Gremler


Publisher
John Wiley and Sons
Year
2004
Tongue
English
Weight
133 KB
Volume
18
Category
Article
ISSN
1094-9968

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