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Electronic Word-of-Mouth Versus Interpersonal Word-of-Mouth: Are All Forms of Word-of-Mouth Equally Influential?

✍ Scribed by Meuter, Matthew L.; McCabe, Deborah Brown; Curran, James M.

Book ID
120564657
Publisher
Haworth Press Inc
Year
2013
Tongue
English
Weight
134 KB
Volume
34
Category
Article
ISSN
1533-2969

No coin nor oath required. For personal study only.

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