Electronic Media Management, Revised, Fifth Edition

✍ Scribed by Peter Pringle, Michael F Starr

• Publisher: Focal Press
• Year: 2006
• Tongue: English
• Leaves: 432
• Edition: 5
• Category: Library

✦ Synopsis

The fifth edition of a classic text features important updates that reflect the enormous changes that have taken place in recent years - the Internet as an important information transmission format that is here to stay and convergence among media. This edition features thorough discussions on the Internet and convergence, as well as reflects the latest information on broadcast and cable regulations and policies. It also includes a fresh batch of case studies, and study questions. As in previous editions, this book also covers management theory, audience analysis, broadcast promotion, and marketing. The most complete book on broadcast and cable management The only book that examines the management of non-commercial radio and television stations *The only book that examines ways of assuming ownership of a broadcast station or cable system

✦ Table of Contents

Electronic Media Management......Page 3
Copyright Page......Page 4
Table of Contents......Page 5
Preface......Page 13
Acknowledgments......Page 15
CHAPTER 1: BROADCAST STATION MANAGEMENT......Page 17
Evolution of Management Thought......Page 19
Management Levels......Page 29
Management Functions......Page 30
Management Roles......Page 35
Management Skills......Page 37
Influences on Management......Page 38
What’s Ahead?......Page 42
Case Study......Page 43
Notes......Page 44
Additional Readings......Page 45
CHAPTER 2: FINANCIAL MANAGEMENT......Page 47
The Accounting Function......Page 49
Cost Controls......Page 66
Monitoring Financial Progress......Page 71
What’s Ahead?......Page 72
Case Study......Page 73
Notes......Page 74
Additional Readings......Page 75
CHAPTER 3: HUMAN RESOURCE MANAGEMENT......Page 77
The Functions of Human Resource Management......Page 78
Human Resource Management and Trade Unions......Page 96
Human Resource Management and the Law......Page 102
What’s Ahead?......Page 111
Summary......Page 113
Case Study: Television......Page 114
Notes......Page 115
Additional Readings......Page 116
CHAPTER 4: BROADCAST PROGRAMMING......Page 117
The Audience......Page 118
The Program Department......Page 119
The Program Manager......Page 121
Radio Station Programming......Page 125
Television Station Programming......Page 135
Programming the Network Affiliate......Page 143
Programming the Independent Station......Page 147
Programming and the Station Representative......Page 150
Programming for Children......Page 151
Programming and the Community......Page 153
What’s Ahead?......Page 156
Summary......Page 158
Case Study: Television......Page 160
Notes......Page 161
Additional Readings......Page 162
CHAPTER 5: BROADCAST SALES......Page 163
The Sales Department......Page 164
The General Sales Manager......Page 166
Time Sales......Page 169
Research and Sales......Page 194
What’s Ahead?......Page 200
Summary......Page 202
Case Study: Radio......Page 203
Case Study: Television......Page 204
Additional Readings......Page 205
CHAPTER 6: BROADCAST PROMOTIONAND MARKETING......Page 207
The Promotion and Marketing Director......Page 208
Audience Promotion......Page 210
Sales Promotion......Page 228
What’s Ahead?......Page 232
Summary......Page 233
Case Study: Radio......Page 234
Case Study: Television......Page 235
Additional Readings......Page 236
CHAPTER 7: BROADCAST REGULATIONS......Page 237
Background......Page 238
The Role of Broadcast Regulations......Page 239
Application and Reporting Requirements......Page 245
Ownership Policies......Page 249
Programming Policies......Page 253
Announcements......Page 262
Commercial Policies......Page 264
Other Policies......Page 265
What’s Ahead?......Page 269
Case Study......Page 270
Case Study......Page 271
Notes......Page 272
Additional Readings......Page 273
CHAPTER 8: MANAGING THE CABLETELEVISION SYSTEM......Page 275
The Franchising Process......Page 276
Franchise Renewal......Page 278
Organization......Page 279
Programming......Page 282
Economics......Page 288
Promotion......Page 295
Regulation......Page 296
What’s Ahead?......Page 298
Summary......Page 299
Case Study......Page 300
Additional Readings......Page 301
CHAPTER 9: PUBLIC BROADCASTSTATION MANAGEMENT......Page 303
The Structure of Public Broadcasting......Page 304
Television......Page 305
Radio......Page 325
What’s Ahead?......Page 337
Summary......Page 338
Case Study: Television......Page 339
Case Study: Radio......Page 340
Notes......Page 341
Additional Readings......Page 342
CHAPTER 10: ENTRY INTO THE ELECTRONICMEDIA BUSINESS......Page 343
Employment......Page 344
Ownership......Page 350
What’s Ahead?......Page 378
Summary......Page 379
Case Study: Acquisition—Non-traditional financing......Page 380
Notes......Page 381
Additional Readings......Page 382
APPENDIX A: TV PARENTAL GUIDELINES......Page 383
APPENDIX B: EXCERPT FROM MEMBERSHIPDRIVE PRODUCER’S MANUAL......Page 385
GLOSSARY......Page 395
BIBLIOGRAPHY......Page 407
INDEX......Page 417