𝔖 Bobbio Scriptorium
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Electronic mail as social influence in downsized organizations

✍ Scribed by Tracy L. Tuten; David J. Urban; George Gray


Publisher
John Wiley and Sons
Year
1998
Tongue
English
Weight
149 KB
Volume
37
Category
Article
ISSN
0090-4848

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✦ Synopsis


The potential to influence survivors of downsizing via electronic communication is empirically examined in an experimental setting. Individuals exposed to electronic mail messages perceived a significantly higher level of normative influence than those receiving no electronic mail messages. Implications for human resource managers include the ability to efficiently and effectively influence employees across geographic locations and organizational settings via electronic communication.


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