𝔖 Bobbio Scriptorium
✦   LIBER   ✦

Electronic democracy: Cultures, values & norms

Book ID
110678369
Publisher
Springer
Year
1992
Tongue
English
Weight
513 KB
Volume
6
Category
Article
ISSN
1042-1467

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Past research suggests that the cultural value orientation, individualism-collectivism, should be considered when developing international advertising campaigns. The present study examines how (in)consistencies in collectivist values (e.g., familial norms and roles) may affect attitudes and behavior