Electronic commerce: a managerial and social networks perpective

✍ Scribed by Turban, Efraim;King, David;Lee, Jae Kyu;Liang, Ting-Peng

• Publisher: Springer
• Year: 2015
• Tongue: English
• Leaves: 818
• Series: Springer texts in business and economics
• Edition: 8. ed., rev. ed
• Category: Library

✦ Synopsis

Throughout the book, theoretical foundations necessary for understanding Electronic Commerce (EC) are presented, ranging from consumer behavior to the economic theory of competition. Furthermore, this book presents the most current topics relating to EC as described by a diversified team of experts in a variety of fields, including a senior vice president of an e-commerce-related company. The authors provide website resources, numerous exercises, and extensive references to supplement the theoretical presentations. At the end of each chapter, a list of online resources with links to the websites is also provided.

Additionally, extensive, vivid examples from large corporations, small businesses from different industries, and services, governments, and nonprofit agencies from all over the world make concepts come alive in Electronic Commerce. These examples, which were collected by both academicians and practitioners, show the reader the capabilities of EC, its cost and justification, and the innovative ways corporations are using EC in their operations.

In this edition (previous editions published by Pearson/Prentice Hall), the authors bring forth the latest trends in e-commerce, including social businesses, social networking, social collaboration, innovations, and mobility.

✦ Table of Contents

What’s New in This Edition?......Page 6
The Book’s Learning Objectives (Learning Outcomes)......Page 8
Managerial Orientation......Page 9
Integrated Systems......Page 10
Online Support......Page 11
Part I – Introduction to E-Commerce and E-Marketplaces......Page 12
Part V – E-Commerce Strategy and Implementation......Page 13
Learning Aids......Page 14
Content Contributors......Page 15
Reviews......Page 16
Contents......Page 18
Part I: Introduction to E-Commerce and E-Marketplaces......Page 40
Opening Case: How Starbucks Is Changing to a Digital and Social Enterprise......Page 41
Paying from Smartphones......Page 42
Starbucks Digital Network......Page 43
The Results......Page 44
EC Organizations......Page 45
The Content and Framework of E-Commerce......Page 46
An EC Framework......Page 47
Business-to-Consumer (B2C)......Page 48
A Brief History of EC......Page 49
The Google Revolution......Page 50
Case 1.1: Net-a-Porter: Dress for Success......Page 51
The Results......Page 52
Opportunities for Entrepreneurs......Page 53
Social Computing......Page 54
Web 2.0......Page 55
Social Networking Services......Page 56
Social Commerce......Page 57
1.5 The Digital and Social Worlds: Economy, Enterprises, and Society......Page 58
Sharing Economy......Page 59
The Digital Enterprise......Page 60
The Social Business Forum......Page 61
The Digital Revolution and Society......Page 62
The Social Customer......Page 64
1.6 The Changing Business Environment, Organizational Responses, and EC and IT Support......Page 65
The Business Environment and Performance Impact Model......Page 66
The Major Capabilities of E-Commerce......Page 67
Revenue Models......Page 69
Innovative Revenue Models for Individuals......Page 70
Typical EC Business Models......Page 71
Ethical Issues......Page 72
Why Study E-Commerce?......Page 73
The Future of EC......Page 74
Part I: Introduction to E-Commerce and E-Marketplaces......Page 75
Managerial Issues......Page 76
Videos and Fantasy Games......Page 81
Other Applications......Page 82
Glossary......Page 83
References......Page 84
Opening Case: Pinterest: A New Kid on the E-Commerce Block......Page 88
Other Suggestions for Doing Business on Pinterest......Page 89
The Competition......Page 90
EC Activities and Support Mechanisms......Page 91
2.2E-Marketplaces......Page 92
Components of and the Participants in E-Marketplaces......Page 94
The Results......Page 96
Private E-Marketplaces......Page 97
Electronic Malls......Page 98
Types of Portals......Page 99
Brokers......Page 100
Electronic Catalogs......Page 101
Search Engines......Page 102
Shopping Carts......Page 103
Dynamic Pricing......Page 104
One Buyer, One Seller......Page 105
Reverse Auctions......Page 106
Minimal Security......Page 107
Limited Participation......Page 108
Online Negotiating......Page 109
Public Versus Private Communities......Page 110
A Global Phenomenon......Page 111
Some Capabilities of Business-Oriented Networks......Page 112
Case 2.2: EC Application: Craigslist: The Ultimate Online Classified Community......Page 113
Business Models and Services Related to Social Networking......Page 114
Examples of Social Mobile Commerce Applications......Page 115
Mobile Community Activities......Page 116
Avatars......Page 117
Business Activities and Value in Virtual Worlds......Page 118
Trading Virtual Properties......Page 119
Definitions and Major Concepts......Page 120
The Process of Crowdsourcing......Page 121
Uses of Crowdsourcing in E-Commerce......Page 122
Concerns......Page 123
Web 5.0......Page 124
Managerial Issues......Page 125
The Business Process......Page 130
The Results......Page 131
Glossary......Page 132
References......Page 133
Part II: E-Commerce Applications......Page 137
3: Retailing in Electronic Commerce: Products and Services......Page 138
The Solution: Innovations and Reaching Out to Customers......Page 139
The Results......Page 140
3.1 Internet Marketing and B2C Electronic Retailing......Page 141
Size and Growth of the B2C Market......Page 142
Characteristics and Advantages of Successful E-Tailing......Page 143
Advantages of E-Tailing......Page 144
Classification of Models by Distribution Channel......Page 145
Direct Marketing by Mail-Order Companies......Page 146
Referring Directories......Page 147
Private Shopping Clubs......Page 148
3.3 Online Travel and Tourism (Hospitality) Services......Page 149
Special Online Travel Services......Page 150
Case 3.1: EC Application: WAYN: A Lifestyle and Travel Social Network......Page 151
Corporate Travel......Page 152
Online Job Markets on Social Networks......Page 153
Benefits and Limitations of the Electronic Job Market......Page 155
Real Estate Online......Page 156
Insurance Online......Page 157
Online Investments......Page 158
3.6 Online Banking and Personal Finance......Page 159
P2P Lending......Page 160
Case 3.2: EC Application: Security for Online Bank Transactions......Page 161
Risks......Page 162
Mobile Banking......Page 163
The Case of E-Grocers......Page 164
Internet TV and Internet Radio......Page 165
Social Television (TV)......Page 166
Adult Entertainment......Page 167
Online Dating Services......Page 168
Selling-Build-to-Order Cars Online......Page 169
Other Online Services......Page 170
“Spy” Services......Page 171
Recommendations from Other Shoppers and Friends and Family......Page 172
Concerns About Reviews, Ratings, and Recommendations......Page 173
Must-Have Shopping Tools......Page 174
Virtual Visual Shopping......Page 175
The Online Versus Offline Competition: An Overview......Page 176
Retailers Versus E-Tailers......Page 177
Going Global......Page 179
Resistance to Change......Page 180
Possibility of a Price Conflict and Determining the Right Price by Sellers......Page 181
Lessons Learned from Failures and Lack of Success of E-Tailers......Page 182
Managerial Issues......Page 183
The Business and Revenue Models......Page 189
Conclusion......Page 190
References......Page 191
Opening Case: Alibaba.com: The World’s Largest B2B Marketplace......Page 195
The Solution......Page 196
Community Services......Page 197
Basic B2B Concepts and Process......Page 198
Supply Chain Improvers and Collaborative Commerce......Page 199
Market Size and Content of B2B......Page 200
Types of Materials Traded: What Do Firms Buy?......Page 201
Service Industries Online in B2B......Page 202
The Benefits and Limitations of B2B......Page 204
B2B Sellers......Page 205
Self Service Portals......Page 206
4.3Selling via E-Auctions......Page 207
Using Intermediaries in Auctions......Page 208
Examples of B2B Forward Auctions......Page 209
Inefficiencies in Traditional Procurement Management......Page 210
Procurement Methods......Page 211
The Benefits of E-Procurement......Page 212
4.5 Reverse Auctions at Buy-Side E-Marketplaces (E-Tendering)......Page 214
Conducting Reverse Auctions......Page 215
The Results......Page 216
Group Purchasing......Page 217
External Aggregation for Group Purchasing......Page 218
4.7 B2B Exchanges (E-Marketplaces): Definitions and Concepts......Page 219
Functions and Services of B2B Exchanges......Page 220
Third-Party Independent Exchanges......Page 221
Consortium Trading Exchanges (CTE)......Page 222
Advantages, Limitations, and the Revenue Model of Exchanges......Page 223
Types of Corporate Portals......Page 224
Directory Services and Search Engines......Page 225
E-Communities in B2B......Page 226
Virtual Trade Shows and Trade Fairs......Page 227
Examples of Other Activities of B2B Social Networks......Page 228
4.10 Some B2B Support Mechanisms......Page 229
A Behavioral Model of Organizational Buyers......Page 230
B2B Market Research......Page 231
The Future of B2B......Page 232
Managerial Issues......Page 233
The E-Tendering Process......Page 237
Glossary......Page 238
References......Page 240
Opening Case: Compass Group Turns Managers into Detectives to Enhance E-Training......Page 242
The Results......Page 243
Government-to-Citizens......Page 244
Electronic Voting......Page 246
Government E-Procurement......Page 247
Internal Efficiency and Effectiveness (IEE)......Page 248
E-Government 2.0 and Social Networking......Page 249
Some Implementation Issues......Page 250
The Basics of E-Learning: Definitions and Concepts......Page 251
Benefits and Drawbacks of E-Learning......Page 252
Benefits of E-Learning......Page 253
Distance Learning and Online Universities......Page 254
Online Corporate Training......Page 255
Using Computer Games for Training Current and New Employees......Page 256
Learning in Virtual Worlds and Second Life......Page 257
Learning On Demand......Page 258
Electronic Books (E-Books)......Page 259
Advantages and Limitations of E-Books......Page 260
A Final Note: Is This the End of Printed Books?......Page 261
Knowledge Management Types and Activities......Page 262
The Problem......Page 263
How Is Knowledge Management Related to E-Commerce?......Page 264
KM and Social Networks......Page 265
Automated Question-Answer Systems......Page 266
Expert Location Systems......Page 267
The Elements and Processes of C-Commerce......Page 269
Improving Collaborative Commerce......Page 270
Retailer-Supplier Collaboration......Page 271
Reduction of Design Cycle Time......Page 272
Overcoming Barriers to C-Collaboration......Page 273
Selling and Buying in C2C......Page 274
C2C Activities in Social Networks and Trading Virtual Properties......Page 275
Managerial Issues......Page 276
Introduction......Page 280
SDI-Based Citizen Service for Improved Participation......Page 281
Conclusion......Page 282
Glossary......Page 284
References......Page 285
Part III: Emerging EC Delivery Platforms......Page 288
6: Mobile Commerce and Ubiquitous Computing......Page 289
The Solution......Page 290
6.1 Mobile Commerce: Concepts, Landscape, Attributes, Drivers, Applications, and Benefits......Page 291
The Landscape of M-Commerce......Page 292
The Attributes of M-Commerce......Page 293
An Overview of the Applications of M-Commerce......Page 294
Benefits to Society......Page 296
Mobile Devices......Page 297
Google’s Smart Glasses......Page 298
Mobile Portals and Content Providers......Page 299
Wireless Telecommunications Networks......Page 300
Mobile Banking......Page 303
Real Estate Mobile Transactions......Page 304
A Working Definition of Mobile Enterprise......Page 305
Transportation Management......Page 306
Overview of Mobile Entertainment......Page 307
Mobile Games......Page 308
Mobility and Sports......Page 309
Hospitality Management......Page 310
Mobile Shopping and Advertising......Page 311
Basic Concepts in L−Commerce......Page 312
L-Commerce Infrastructure......Page 313
The GPS: Positioning Component......Page 314
Geographical Information Systems......Page 315
Location-Based Services and Applications......Page 316
Barriers to Location-Based M-commerce......Page 317
Internet of Things (IoT)......Page 318
Smart Application: Grid, Homes, Cars, and More......Page 319
Smart Homes and Appliances......Page 320
Sensor Network Basics......Page 321
Case 6.1: EC Application: Sensors at INRIX Help People Avoid Traffic Jams......Page 322
Wearable Computing Devices......Page 323
Google Glass......Page 324
M-commerce Security and Privacy Issues......Page 325
Ethical, Legal, Privacy, and Health Issues in M-commerce......Page 326
The BYOD Issue......Page 327
Managerial Issues......Page 328
Closing Case: Motorola Enterprise: Wireless Solutions for a Hospital and a Manufacturer......Page 333
A Supply Chain Example: Yodobashi Camera of Japan......Page 334
Glossary......Page 335
References......Page 337
The Problem......Page 341
The Results......Page 342
Definitions and Characteristics......Page 343
The Evolution of Social Commerce......Page 344
7.2 The Content of the Social Commerce Field......Page 345
Social Media Marketing......Page 346
Enterprise 2.0......Page 348
Benefits to Customers......Page 349
Benefits to Other Types of Enterprises......Page 350
The Social Business: An IBM Approach......Page 351
Concerns and Limitations of Conducting Social Commerce......Page 352
Concepts and Content of Social Shopping......Page 353
Benefits of Social Shopping......Page 354
Traditional E-Commerce Sites with Social Media Additions......Page 355
Group Buying in China......Page 356
Online Social Shopping Communities......Page 357
Case 7.1: Polyvore: A Trendsetter in Social Shopping......Page 358
Private Online Shopping Clubs......Page 359
Other Innovative Models......Page 360
Ratings and Reviews......Page 361
Social Recommendations and Referrals......Page 362
Buzzillions......Page 363
How Yelp Works......Page 364
Social Marketplaces and Direct Sales......Page 365
P2P Lending......Page 366
Why People Buy Virtual Goods......Page 367
Social Shopping in the Near Future......Page 368
Viral Blogging......Page 369
How Foursquare Works......Page 370
Why It Works......Page 371
Using Twitter as an Advertising and Marketing Tool......Page 372
Mobile Advertising......Page 373
How Does Social Networking Empower Customers?......Page 374
Methods and Guidelines for Social Customer Service......Page 375
The Benefits of Social CRM......Page 376
Specific Social Media Activities......Page 377
Touch Points......Page 378
Implementation of Social Customer Service and CRM......Page 381
Social Networking Helps Customer Service in Small Companies......Page 382
Managerial Issues......Page 383
Benefits and Expansion......Page 388
Limitations of the Model......Page 389
Factors in the Competition......Page 390
The Results......Page 391
References......Page 392
8: Social Enterprise and Other Social Commerce Topics......Page 397
The Results......Page 398
The Social Enterprise (Enterprise 2.0)......Page 399
Business Networks......Page 400
How Web 2.0 Tools Are Used by Enterprises......Page 401
8.2 BUSINESS-ORIENTED PUBLIC SOCIAL NETWORKING......Page 402
Taxonomy of Social Enterprise Applications......Page 403
An Example of a Private Enterprise Network......Page 404
Yammer: A Collaboration Platform......Page 405
How Companies Interface with Social Networking......Page 406
8.4 SOCIAL COMMERCE: APPLICATIONS IN VIRTUAL WORLDS......Page 407
The Major Categories of Virtual World Applications......Page 408
Business Applications in Virtual Worlds......Page 410
The Major Drivers of Social Commerce in Virtual Worlds......Page 411
Concerns and Limitations of Commercial Activities in Virtual Worlds......Page 412
Pandora......Page 413
Multimedia Presentation and Sharing Sites......Page 414
Example: Popular Games on Facebook......Page 415
Gamification......Page 416
Crowdsourcing Models......Page 417
Successfully Deployed Crowdsourcing Systems: Some Representative Examples......Page 418
Hypios: A Marketplace for Crowdsourcing......Page 419
Social Collaboration (Collaboration 2.0)......Page 420
Using Blogs and Wikis Inside the Enterprise......Page 421
Suites of Tools for Social Collaboration......Page 422
Conclusion: IBM’s Watson and Social Commerce......Page 423
SUMMARY......Page 424
KEY TERMS......Page 425
INTERNET EXERCISES......Page 426
TEAM ASSIGNMENTS AND PROJECTS......Page 427
Smart Ways to Use Linkedin......Page 428
Some Resources for Linkedin......Page 429
REFERENCES......Page 430
Part IV: EC Support Services......Page 433
9: Marketing and Advertising in E-Commerce......Page 434
The Experiment......Page 435
A Model of Online Consumer Behavior......Page 436
Merchant and Intermediary-Related Factors......Page 437
Environmental Factors......Page 438
A Generic Purchasing-Decision Model......Page 439
9.3 Loyalty, Satisfaction, and Trust in E-Commerce......Page 440
E-Loyalty......Page 441
Improve Your Website......Page 442
9.4 Mass Marketing, Market Segmentation, and Relationship Marketing......Page 443
Criteria for Market Segmentation......Page 444
How One-to-One Relationships are Practiced......Page 445
Using Personalized Techniques to Increase Sales......Page 447
Content-based Filtering......Page 448
9.6 Market Research for E-Commerce......Page 449
Web-Based Surveys......Page 450
Data Collection in Social Networks and Other Web 2.0 Environments......Page 451
Spyware......Page 452
Privacy Issues in Market Research......Page 453
9.7Web Advertising......Page 454
The Advertising Cycle......Page 455
Advertising Online and Its Advantages......Page 456
Banners......Page 457
Pop-Up and Similar Type Ads......Page 458
Limitations......Page 459
URL Listing......Page 460
Sponsored Ads (Paid Inclusion)......Page 461
Google AdSense......Page 462
Viral Marketing (Advertising)......Page 463
Video Advertising......Page 464
Consumer-Generated Videos......Page 465
Augmented Reality in Advertising......Page 466
Defining Mobile Marketing......Page 467
Interactive Mobile Advertising......Page 468
Mobile Marketing and Advertising Campaigns......Page 469
Mobile Ad Trends......Page 470
Affiliate Networks......Page 471
Choose-Your-Own-Ad Format......Page 472
Localization in Advertising......Page 473
Advertising on Facebook......Page 474
Managerial Issues......Page 475
Using New Media Channels......Page 481
Results......Page 482
Glossary......Page 483
References......Page 485
10: E-Commerce Security and Fraud Issues and Protections......Page 488
The Results......Page 489
Personal Security......Page 490
Security Risks for 2014 and 2015......Page 491
Cyberespionage......Page 492
Types of Attacks......Page 493
The Shift to Profit-Induced Crimes......Page 494
The Internet Silk Road......Page 495
10.2 Basic E-Commerce Security Issues and Landscape......Page 496
The Threats, Attacks, and Attackers......Page 497
Intentional Attacks and Crimes......Page 498
Vulnerable Areas Are Being Attacked......Page 499
EC Security Requirements......Page 500
Possible Punishment......Page 501
Technical and Nontechnical Attacks: An Overview......Page 502
Viruses......Page 503
Trojan Horse......Page 504
Denial of Service......Page 505
Home Appliance “Botnet”......Page 506
Social Phishing......Page 507
Examples of Typical Online Fraud Attacks......Page 509
E-Mail Scams......Page 510
Top 10 Attacks and Remedies......Page 511
Spam Attacks......Page 512
Spyware......Page 513
Automated Blog Spam......Page 514
Confidentiality, Integrity, and Availability......Page 515
The Phases of Security Defense......Page 516
Security Spending Versus Needs Gap......Page 517
Assessing Vulnerabilities and Security Needs......Page 518
Authorization and Authentication......Page 519
Biometric Systems......Page 520
Public Key Infrastructure......Page 521
The PKI Process: Digital Signatures and Certificate Authorities......Page 522
Other Topics and Methods of Defense......Page 524
Personal Firewalls......Page 525
Intrusion Detection Systems (IDS)......Page 526
Cloud Computing May Help......Page 527
10.8 The Defense III: General Controls, Spam, Pop Ups, Fraud, and Social Engineering Controls......Page 528
Protecting Against Spam......Page 529
Protecting Against Spyware......Page 530
The Drivers of EC Security Management......Page 531
Senior Management Commitment and Support......Page 532
Ethical Issues......Page 533
Mobile Security Issues......Page 534
Managerial Issues......Page 535
BankWest of South Dakota (bankwest-sd.com)......Page 540
The Results......Page 541
Glossary......Page 542
References......Page 545
11: Electronic Commerce Payment Systems......Page 550
The Solution......Page 551
The Results......Page 552
11.1The Payment Revolution......Page 553
The PayPal Alternative......Page 554
Digital Currencies......Page 555
11.2 Using Payment Cards Online......Page 556
Credit Card Reading......Page 557
Fraudulent Card Transactions......Page 558
11.3Smart Cards......Page 560
Stored-Value Cards......Page 561
Retail Purchases......Page 562
11.4Micropayments......Page 563
11.5E-Checking......Page 565
Mobile Proximity Payments......Page 567
Mobile Remote Payments......Page 568
The Problem......Page 569
Mobile Payment Participants and Issues......Page 570
Innovative POS Mobile Payments Systems......Page 571
Placecast......Page 572
Enterprise Invoice Presentment and Payment......Page 573
ACH Network......Page 574
International Payments......Page 575
Bitcoin: Ups and Downs, but Alive......Page 576
TrialPay (trialpay.com)......Page 577
Miscellaneous Systems......Page 578
Managerial Issues......Page 579
Closing Case: Innovative Credit Card Micropayments for the Korean Metropolitan Unified Fare System......Page 584
Glossary......Page 586
References......Page 587
The Problem......Page 589
The Solution......Page 590
Basic Concepts of Order Fulfillment and Logistics......Page 591
The EC Order Fulfillment Process......Page 592
The Importance of Order Fulfillment......Page 594
Uncertainties in Demand......Page 595
Lack of Information Sharing......Page 596
Warehousing and Inventory Management Improvements......Page 597
Speeding Up Deliveries: From Same Day to a Few Minutes......Page 598
Delivery by Drones......Page 599
Case 12.1: UPS Provides Broad EC Services......Page 600
Impact of Ship from Store......Page 601
Order Fulfillment in Make-to-Order and Mass Customization......Page 602
Handling Returns (Reverse Logistics)......Page 603
Using E-Marketplaces and Exchanges to Ease Order Fulfillment Problems in B2B......Page 604
Innovative E-Fulfillment Strategies......Page 605
Segmented Supply Chain......Page 606
The Supply Chains of Tomorrow......Page 607
The Essentials of RFID......Page 608
RFID at Starbucks......Page 609
RFID at Atlantic Beef Products (Ontario, Canada)......Page 610
Case 12.3: Stanley Black & Decker’s Collaborative Success with Lowe’s and Home Depot......Page 611
Directory Services......Page 613
Security and Encryption Sites......Page 614
IT Outsourcing and Application Service Providers......Page 615
Managerial Issues......Page 616
Nordstrom’s Multichannel Systems......Page 620
Multichannel Experiences at REI......Page 621
References......Page 622
Part V: E-Commerce Strategy and Implementation......Page 625
Opening Case: Procter & Gamble’s E-Commerce Strategy......Page 626
The Major Social Media Presence......Page 627
The Results......Page 628
Strategies for Gaining Competitive Advantage......Page 629
The Impact of the Internet......Page 630
Strategic Planning for IT and EC......Page 631
Strategy Initiation......Page 632
Strategy Formulation......Page 633
Case 13.1: Warner Music Group’s Digital Strategy......Page 634
13.3 E-Commerce Strategy Initiation......Page 635
First-Mover Advantage......Page 636
Brand Independence......Page 637
Strategy in the Web 2.0 Environment and in Social Networking......Page 638
The Viability-Fit Model......Page 639
Risk Analysis in Strategy Formulation......Page 640
Case 13.2: Red Hat: Collaborative Strategic Planning......Page 641
Pricing Strategy......Page 642
Acquisitions, Partnerships, Joint Venture, and Multi EC Model Strategy......Page 643
Allocate Resources......Page 644
Software-as-a-Service......Page 645
Business Process Management......Page 646
The Performance Assessment Process......Page 647
Establish and Use Metrics......Page 648
Performance Metrics......Page 649
Analyzing Performance Data......Page 650
Social Media Activities......Page 651
An Overview of Performance Improvement......Page 652
Innovation for Performance Improvement......Page 653
Innovative Strategies: Some Illustrative Examples......Page 654
13.8 A Strategy for Global E-Commerce......Page 655
Cultural Differences......Page 656
Legal Issues......Page 657
Economic and Financial Issues......Page 658
Breaking Down the Barriers to Global E-Commerce......Page 659
13.9 E-Commerce Strategy for Small and Medium-Sized Enterprises......Page 660
If Judy Can – You Can Too!: The Story of Blissful Tones Webstore......Page 661
Resources to Support SME Activities in EC......Page 662
Managerial Issues......Page 663
The Solution......Page 668
The Results......Page 669
References......Page 670
14: Implementing EC Systems: From Justification to Successful Performance......Page 674
Justifying Web Contact Centers......Page 675
Organizational Readiness and Impacts of E-Commerce......Page 676
Increased Pressure for Financial Justification......Page 677
EC Investment Categories and Benefits......Page 678
Using Metrics in EC Justification......Page 679
Web Analytics......Page 680
The EC Justification Process......Page 681
Intangible Costs and Benefits......Page 682
What Is Gartner’s Hype Cycle?......Page 683
Application of the Hype Cycle......Page 684
The ROI Method......Page 685
ROI Calculators......Page 686
Advanced Methods for Evaluating IT and EC Investments......Page 687
Justifying E-procurement......Page 688
Justifying Security Projects......Page 689
Product Cost Curves......Page 690
Transaction Costs......Page 691
Reach Versus Richness......Page 692
Valuation of EC Companies......Page 693
14.7 A Five-Step Approach to Developing an E-Commerce System......Page 694
The Essentials of the SDLC: An EC Application......Page 695
Managing the Development Process......Page 696
14.8 Development Strategies for E-Commerce Projects......Page 697
Outsourcing EC Systems Development and Applications......Page 698
Advantages of Cloud Applications......Page 699
Selecting a Development Option......Page 700
Transforming Organizations and Work......Page 701
New and Improved Products and Services......Page 702
The On-Demand Revolution......Page 703
Create an Autonomous Division or a Separate Online Company......Page 704
E-Commerce Successes......Page 705
Strategies for EC Success......Page 706
Can EC Succeed in Developing Economies?......Page 707
Managerial Issues......Page 708
The Results......Page 713
Glossary......Page 714
References......Page 715
The Problem......Page 717
The Results......Page 718
Business Ethics......Page 719
EC Ethical and Legal Issues......Page 720
Code of Ethics......Page 721
Copyright Infringement and Protection......Page 722
Globalization......Page 723
Oracle Versus Google......Page 724
15.3 Privacy Rights, Protection, and Free Speech......Page 725
Privacy Rights and Protection......Page 726
Free Speech Online Versus Privacy Protection......Page 727
The Price of Protecting an Individual’s Privacy......Page 728
How Information About Individuals Is Collected and Used Online......Page 729
Spyware as a Threat to Privacy and Intellectual Property......Page 730
Monitoring Employees......Page 731
Presence, Location-Based Systems, and Privacy......Page 732
Privacy Protection in Countries Other than the United States......Page 733
E-Discovery and Social Networks......Page 734
Representative Tips and Sources for Your Protection......Page 735
TRUSTe’s “Trustmark.”......Page 736
The Computer Fraud and Abuse Act (CFAA)......Page 737
What Can Sellers Do?......Page 738
Net Neutrality......Page 739
Taxation of EC Transactions......Page 740
Telecommuting......Page 741
Operating Greener Businesses, Eco-Friendly Data Centers, and Cloud Computing......Page 742
How to Operate Greener Businesses, Data Centers, and Supply Chains......Page 743
Public Safety, Surveillance, and Homeland Security......Page 744
15.8 The Future of E-Commerce......Page 745
Future Trends That Are Limiting the Spread of EC......Page 746
Managerial Issues......Page 747
Closing Case: The Pirate Bay and the Future of File Sharing......Page 752
Current Operation......Page 753
Discussion......Page 754
Glossary......Page 755
References......Page 756
16: Launching a Successful Online Business and EC Projects......Page 759
The Startup......Page 760
The Results......Page 761
An E-Startup Is a Startup......Page 762
Case 16.1: Innovation and Creativity at Amazon.Com......Page 763
The Business Case......Page 765
Funding a New Online Business......Page 766
The Initial Public Offer (IPO)......Page 767
Adding EC Initiatives to an Existing Business......Page 768
What Is Organizational Transformation?......Page 769
Classification of Websites......Page 770
Steps in Building a Website......Page 771
Free Web Hosting Services......Page 773
An Inspiration to SMEs......Page 774
Categories and Types of Content......Page 775
Catalog Content and Its Management......Page 776
Information Architecture for a Website......Page 777
Site Map and Navigation......Page 778
Website Usability......Page 779
Payments: Accepting Credit Cards......Page 780
The Business Model......Page 781
Competitiveness and Constraints......Page 782
Options For Acquiring Webstores......Page 783
Identifying Requirements and Selecting a Development Option......Page 784
Managerial Issues......Page 785
Summary......Page 786
Internet Exercises......Page 788
Closing Case: Facebook: A College Project that Took the World by Storm......Page 789
Facebook IPO......Page 790
Glossary......Page 791
References......Page 792
Index......Page 794

✦ Subjects

Business;Science;Technology;Nonfiction