✦ LIBER ✦
Electric power marketing provides corporate “cross-training”
✍ Scribed by Danton, Ray
- Publisher
- John Wiley and Sons
- Year
- 2007
- Weight
- 308 KB
- Volume
- 12
- Category
- Article
- ISSN
- 0743-5665
No coin nor oath required. For personal study only.
✦ Synopsis
here is a trend in sports and fitness called T "cross-training." Athletes develop skills in a sport other than their primary sport to increase overall performance in the primary sport. Similarly, changes occurring in the energy industries provide opportunities for corporate "cross-training" in energy marketing.
-. . changes occurring in the energy industries provide opportunities for c o r po rate " c ros s-t ra i n i n g " in energy marketing.