Efficacy of story in multimedia training

✍ Scribed by Daniel R. Bielenberg; Ted Carpenter-Smith

• Book ID: 102604048
• Publisher: Elsevier Science
• Year: 1997
• Tongue: English
• Weight: 186 KB
• Volume: 20
• Category: Article
• ISSN: 1084-8045
• DOI: 10.1006/jnca.1997.0043

✦ Synopsis

This paper investigates the value of story in computer-based adult education. Story elements including genre, conflict, and character were used to create the basic structure of a 32-hour multimedia self-study business processes course. The educational impact of story was considered in terms of memory for content, learner motivation, and cultural context. An analysis framework was developed to categorize the survey and structured interview data. Learners were able to construct detailed memory of the course content. Additionally, learners reported high levels of interest in the course and were able to formulate course outcomes that followed story flow. Learners perceived various cultural qualities of the story and often compared their experience of the course to personal experiences. Refinement of the analysis framework and assessment of long-term impact of story are suggested.