๐”– Bobbio Scriptorium
โœฆ   LIBER   โœฆ

Effects of Television

Book ID
109009933
Publisher
John Wiley and Sons
Year
1977
Tongue
English
Weight
182 KB
Volume
27
Category
Article
ISSN
0021-9916

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## Abstract A survey as well as an experiment was conducted to study the effects of television brand placement on brand image. The studies showed that the integration of a brand into the editorial content of a program had a significant effect on brand image: As people watched more episodes, the bra