✦ LIBER ✦
Effects of Television Commercial Repetition, Receiver Knowledge, and Commercial Length: A Test of the Two-Factor Model
✍ Scribed by Arno J. Rethans, John L. Swasy and Lawrence J. Marks
- Book ID
- 120933444
- Publisher
- American Marketing Association
- Year
- 1986
- Tongue
- English
- Weight
- 637 KB
- Volume
- 23
- Category
- Article
- ISSN
- 0022-2437
- DOI
- 10.2307/3151776
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