𝔖 Bobbio Scriptorium
✦   LIBER   ✦

Effects of Television Commercial Disclaimers on the Product Expectations of Children

✍ Scribed by Diane E. Liebert; Joyce N. Sprafkin; Robert M. Liebert; Eli A. Rubinstein

Book ID
109009842
Publisher
John Wiley and Sons
Year
1977
Tongue
English
Weight
558 KB
Volume
27
Category
Article
ISSN
0021-9916

No coin nor oath required. For personal study only.

πŸ“œ SIMILAR VOLUMES

Effects of programme context on memory o
Effects of programme context on memory of humorous television commercials
✍ Adrian Furnham; Barrie Gunter; Deidre Walsh πŸ“‚ Article πŸ“… 1998 πŸ› John Wiley and Sons 🌐 English βš– 144 KB

This study examined the eects of programme context on the memory of humorous television advertisements among a youth sample aged 16 to 18 years. Additionally, the relationship between the enjoyment and involvement properties of the programme and memory for advertisements were investigated. An experi