Effects of Strategic Exiting from Sponsorship after Negative Event Publicity

✍ Scribed by Matthias Messner; Marc-André Reinhard

• Book ID: 112141579
• Publisher: John Wiley and Sons
• Year: 2012
• Tongue: English
• Weight: 614 KB
• Volume: 29
• Category: Article
• ISSN: 0742-6046
• DOI: 10.1002/mar.20518