Effects of sex and attitudes toward women on the processing of television commercials
โ Scribed by Pat McIntyre; Harmon M. Hosch; Richard Jackson Harris; D. Wayne Norvell
- Book ID
- 112141685
- Publisher
- John Wiley and Sons
- Year
- 1986
- Tongue
- English
- Weight
- 656 KB
- Volume
- 3
- Category
- Article
- ISSN
- 0742-6046
No coin nor oath required. For personal study only.
๐ SIMILAR VOLUMES
A female and n niale experimenter each gave the Attitudes Toward Women Scale to 100 female and male undergraduates h i n g in sorority and fraternity single-sex and mixed-sex dormitory housing facilities to test the hypothem rimenter's sex, subject's sex, and type of housing would si i g c t x AWS s
This study examined the eects of programme context on the memory of humorous television advertisements among a youth sample aged 16 to 18 years. Additionally, the relationship between the enjoyment and involvement properties of the programme and memory for advertisements were investigated. An experi