Effects of Recessions on Advertising Expenditures: An Exploratory Study of Economic Downturns in Nine Developed Nations

✍ Scribed by Picard, Robert G.

• Book ID: 120168240
• Publisher: Lawrence Erlbaum Associates, Inc.
• Year: 2001
• Tongue: English
• Weight: 68 KB
• Volume: 14
• Category: Article
• ISSN: 0899-7764
• DOI: 10.1207/S15327736ME1401_01