Effects of providing total cost of ownership information on attribute weights in purchasing decisions

✍ Scribed by Sebastiaan Morssinkhof; Marc Wouters; Luk Warlop

• Book ID: 113871411
• Publisher: Elsevier Science
• Year: 2011
• Tongue: English
• Weight: 331 KB
• Volume: 17
• Category: Article
• ISSN: 1478-4092
• DOI: 10.1016/j.pursup.2011.02.002