𝔖 Bobbio Scriptorium
✦   LIBER   ✦

Effects of Participative Pricing on Consumers’ Cognitions and Actions: A Goal Theoretic Perspective

✍ Scribed by Chandran, Sucharita; Morwitz, Vicki G.

Book ID
121490395
Publisher
University of Chicago Press
Year
2005
Tongue
English
Weight
151 KB
Volume
32
Category
Article
ISSN
0093-5301

No coin nor oath required. For personal study only.

📜 SIMILAR VOLUMES

The effect of deal exclusivity on consum
The effect of deal exclusivity on consumer response to targeted price promotions: A social identification perspective
✍ Michael J. Barone; Tirthankar Roy 📂 Article 📅 2010 🏛 Elsevier Science 🌐 English ⚖ 411 KB

## Abstract Discounts offered selectively to consumers are commonplace in the market and reflect the assumption that individuals will respond positively to targeted discounts. We consider whether exclusive deals evoke more positive responses than inclusive offers, an outcome referred to as a deal e