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Effects of innovation types on firm performance

✍ Scribed by Gurhan Gunday; Gunduz Ulusoy; Kemal Kilic; Lutfihak Alpkan


Book ID
113655302
Publisher
Elsevier Science
Year
2011
Tongue
English
Weight
413 KB
Volume
133
Category
Article
ISSN
0925-5273

No coin nor oath required. For personal study only.


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Firm performance is, among other factors, a function of tangible and intangible assets that the firm possesses and utilizes to maximize value. While research has examined the impact of advertising and R&D on firm performance, in this chapter we, in addition, examine the extent of innovation as measu