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Effects of Gain Versus Loss Frame Antidrug Ads on Adolescents

✍ Scribed by Hyunyi Cho; Franklin J. Boster


Book ID
109011581
Publisher
John Wiley and Sons
Year
2008
Tongue
English
Weight
149 KB
Volume
58
Category
Article
ISSN
0021-9916

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Effects of gainβ€”loss frames on satisfact
✍ Carsten K. W De Dreu; Joselito C. Lualhati; Christopher McCusker πŸ“‚ Article πŸ“… 1994 πŸ› John Wiley and Sons 🌐 English βš– 916 KB

This research concerned satisfaction with outcome-direrences (advantageous inequity, equity. or disadvantageous inequity) as a function ofthe individual's gain or loss frame, other S gain or loss frame, the cooperative or noncooperative nature of the relationship, and their interactions. After readi