Effects of Extrinsic Attributes on Perceived Quality, Customer Value, and Behavioral Intentions in B2B Settings: A Comparison Across Goods and Service Industries

✍ Scribed by Kumar, Anand; Grisaffe, Douglas B.

• Book ID: 120931378
• Publisher: Haworth Press Inc
• Year: 2004
• Tongue: English
• Weight: 742 KB
• Volume: 11
• Category: Article
• ISSN: 1051-712X
• DOI: 10.1300/J033v11n04_03