Gender stereotypes and social-desirabili
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Therese A. Louie; Carl Obermiller
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Article
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2000
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John Wiley and Sons
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English
โ 249 KB
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Charities are competing as never before for consumers' donations. Simply asking individuals what influences their donation decisions may not reveal true causal factors. Social-desirability pressures may prompt potential donors to respond with answers that make them look good, instead of with factors