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Effects of Drug Commercials on Young Viewers

✍ Scribed by Charles K. Atkin

Book ID
109010038
Publisher
John Wiley and Sons
Year
1978
Tongue
English
Weight
510 KB
Volume
28
Category
Article
ISSN
0021-9916

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Effects of programme context on memory of humorous television commercials
✍ Adrian Furnham; Barrie Gunter; Deidre Walsh πŸ“‚ Article πŸ“… 1998 πŸ› John Wiley and Sons 🌐 English βš– 144 KB

This study examined the eects of programme context on the memory of humorous television advertisements among a youth sample aged 16 to 18 years. Additionally, the relationship between the enjoyment and involvement properties of the programme and memory for advertisements were investigated. An experi