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Effects of cross-channel synergies and complementarity in a multichannel e-commerce system – an investigation of the interrelation of e-commerce, m-commerce and IETV-commerce

✍ Scribed by Wagner, Gerhard; Schramm-Klein, Hanna; Steinmann, Sascha

Book ID
126862411
Publisher
Taylor and Francis Group
Year
2013
Tongue
English
Weight
202 KB
Volume
23
Category
Article
ISSN
0959-3969

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