This research examines the effects of inclusion of a reference price in an Internet advertisement on consumer price perceptions and price-search intentions both (1) on the Internet and (2) in brick-and-mortar retail channels. Proposed differences between Internet sites and brick-and-mortar channels
β¦ LIBER β¦
Effects of Consumer Motives on Search Behavior Using Internet Advertising
β Scribed by Yang, Kenneth C.C.
- Book ID
- 118747560
- Publisher
- Mary Ann Liebert
- Year
- 2004
- Tongue
- English
- Weight
- 141 KB
- Volume
- 7
- Category
- Article
- ISSN
- 1094-9313
No coin nor oath required. For personal study only.
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